Digital Marketing

Visionsoft is a premier provider of Digital and Marketing Cloud solutions to enable customer digitization. For many corporations, customer digitization is a way forward after spending millions of $ in the Supply Chain (SCM) space while trying to capture ROI from SCM and making it a compelling argument in the CFO office. Hence, the focus is shifted to customer facing processes: Lead marketing, Campaigning, Trade Marketing Funds, Promotions, Digital Coupons Process, Digital Coupon Redemption, Offer Process, Dynamic Linking of Offers to Products, Omni-channeling, and Daily Offer Liability Process. Our clients are looking at improving efficiencies and flexing themselves while leveraging Business Process Documentation, Adobe Offers / Campaigns, Customer Digitization and Internet of Things (IoT) technologies.


Our Marketing DPP Consultants have implementation experience and capabilities in the following areas:

1) DPP consultants:

  • Create a Work order in SAP
  • Communicate with Finance and Brands for budgeting forecast
  • Setup of 8 branded unique offers by Retail Chain in Adobe
  • Co-ordinate the DPP linking in a UAT environment
  • Co-ordinate the DPP linking / offer redemption in Production
  • Review redemption data for two weeks after go-live
  • Troubleshoot break /fix of links and offers


2) Process Documentation Consultants:

  • Create a template approach for creating process and work instructions
  • Develop a centralized repository for storing of the documentation
  • Develop an audit process for the review of the process and procedures
  • Development of Process maps for a graphic representation of the relationships between steps, inputs, and outputs
  • Areas Developed
    • Creation of offers
    • Creations of Mail files / workflows
    • Creation of new brands
  • Creation of needed components in Adobe for launching a campaign and real time emails


While, our marketing cloud consultants have implementation experience and capabilities in the following areas:

  • 10-12 years of experience in Information Technology
  • Certified in Salesforce Certified Platform Developer I, Salesforce Certified Marketing Cloud Email Specialist and Salesforce Certified Marketing Cloud Consultant.
  • Involved in 4 Full project lifecycles for Marketing Cloud implementation and maintenance.
  • Helped on 2 Full Migration of Exact target Legacy projects to Marketing Cloud Enterprise 2.0 Environment.
  • Worked on Exact target/Marketing Cloud.
  • Worked on Journey/Audience Builder for email campaign.
  • Worked on Salesforce Marketing cloud Connector V5/208.
  • Worked on Salesforce Marketing cloud Multi-Org.
  • Worked with Localytics Vendor on Mobile Push
  • Build and Supporting 5 Business Unit’s on 2 Instances Prod/Parallel Production (Test).
  • Worked on Salesforce Marketing cloud Mobile Studio.
  • Build and Maintained Multiple Cloud pages for Unsubscribe pages and also advisor landing pages.
  • Worked on Cloud Page Smart captures also integrate it with journey builder.
  • Experienced using Exact Target API by using SOAP API Client.
  • Experienced in Development, Administration, Configuration, Requirements gathering, Implementation, Integration and Support of Salesforce using Apex Language and leveraging Platform.
  • Developed Visual force pages and Custom Objects using Apex Programming on Platform.
  • Strong knowledge of Agile and experience with multiple implementations across various projects.
  • Extensive experience with administrative tasks like Creating Roles, User, Profiles, Permission Sets, Page Layouts, Record Types, Validation, Deployment and Data Migration.
  • Experienced in managing the data, Forecasting, Campaign Management, Contacts, Leads, Opportunities, Quotes and Dashboards.
  • Experienced with Sales, Service Cloud, Communities and Platform.
  • Hands on experience in creating relationships between objects with Master-Detail, Lookup Relationships and Junction Objects (Many to Many relationships).
  • Established integration patterns with external applications and developed apex SOAP and REST web services for inbound calls to
  • Experience in wide range of languages and technologies such as Apex, HTML, AmpScript and JavaScript.
  • Experience with databases such as MS SQL Server.
  • Profound experience and understanding of Object Oriented Design (OOD), MVC, multi-tier Architectures and distributed architectures.
  • Able to perform all tasks related to the day-to-day operations including managing users, creating and maintaining custom objects and fields, handling data migration, maintenance and installation and support of AppExchange applications.
  • Worked closely with Business Users for requirements gathering and business analysis
  • Enthusiastic, motivated with a positive outlook and strong written and verbal communication and documentation skills.



Vsoft team has been managing our SAP AMS support and enhancements for the last 7 years. The team is dedicated, collaborative and committed to PCF. Often, they went extra mile to work in the weekends and off hours to resolve the incidents. They possess strong subject matter expertise in SAP. In addition, they are always on top of SLAs and Business critical issues with good coverage model of offshore /onsite presence. VSoft as a company is nimble, agile, and flexible to work with. I recommend them for my peers in the industry for SAP AMS support services

Paul Zanotta
Executive Director - IS Applications / PCF Inc

Visionsoft team have supported Cmat MDM application for our Consumer Division Master data creation and maintenance.  They have been with us for the last 5 years supporting and enhancing this application. VSoft team is specialized in MDM solutions and possess strong integration experience with SAP. They are collaborative, dedicated and go extra mile in completing the tasks on time. They also well versed with FDA regulations and their implications on Master Data Management. Overall, they delivered high quality project and solution. I recommend VSoft team for my peers in the Industry.

Global Consumer Healthcare Company

Visionsoft team have designed and implemented Cransoft MDM application for Data conversions and Data migration as a part of SAP implementation at BMS.  The project lasted for 4 years. VSoft team is specialized in Data Migrations, Data Quality, composing and conduct migrations to make the data business ready for SAP go-lives. They also have SQL and VB scripting experience to complement SAP master data requirements. VSoft team possess strong integration experience with SAP. They are collaborative, dedicated and go extra mile in completing the tasks on time. Overall, they delivered high quality project and solution. I recommend, VSoft team for my peers in the Industry.

Sr. Manager – Master data Management / Bristol-Myers Squibb