Adobe Capabilities

Overview

VisionSoft helps organizations drive consumer engagement and digital transformation through Adobe-powered Consumer Marketing, Campaign Management, Coupons, Promotions, Omni-channel experiences, Consumer Care, Margin Optimization, and Rebates Management. By leveraging Adobe Experience Cloud technologies, organizations can improve customer acquisition, retention, and ROI while maximizing the value of their supply chain investments.Our consultants have successfully delivered Consumer Marketing, Campaign, and Coupon Management initiatives, utilizing advanced analytics, pricing optimization, and data mining to generate actionable consumer insights and identify margin improvement opportunities. We have extensive expertise in Adobe Campaign, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Target, Adobe Audience Manager, and Adobe Marketing Cloud, including multi-tenancy implementations and campaign channel optimization, enabling businesses to create personalized, data-driven customer experiences at scale.

As a team, we have delivered following capabilities and compelling value to our clients:

  • Provided Project Management leadership and guidance for several Adobe Projects and Campaign initiatives from Strategy to Design to Delivery.
  • As Campaign Developers worked on Adobe Campaign Classic Tool which involves in writing code in JavaScript, Html and also using Adobe Consumer Marketing cloud tools like AEM(Using created Templates).
  • Worked on Multiple Projects in Consumer Goods companies including Auto Manufacturers & Dealers in Multitenant-Environment in Single ACM with Europe Clients and also New Platform setup for Business – Adobe campaign environment so that it can interact with existing Client applications on UI and with micro services. Experience on Customizing ACM tool to achieve business requirements within a time frame.
  • Implemented DPP Process using Process Flow Diagrams, Adobe, Activity Diagrams, CRM and SFDC, MS Visio, Trouble shooting and Testing
  • Designed and maintained RBDS / DPP Digital Marketing Platform and Process Documentation
  • Implemented offer Set up, Coordination of DPP linking, Offer Redemption using Adobe, CRM, SFDC, MS Visio, Trouble Shooting, and Testing with key tasks below:
  • Creation of offers
  • Creations of Mail files / workflows
  • Creation of new brands
  • Creation of needed components in Adobe for launching a campaign and real time emails
  • Created a template approach for creating process and work instructions
  • Developed a centralized repository for storing of the documentation
  • Interviewed key stakeholders
  • Developed an audit process for the review of the process and procedures
  • Developed Process maps for a graphic representation of the relationships between steps, inputs, and outputs
  • Created Work orders
  • Communicated with Finance and brands for budgeting forecast
  • Setup of 8 branded unique offers by retail chain in adobe
  • Tested / coordinated the DPP linking ( L1 code embedded in the URL ) in a UAT environment
  • Tested / coordinated the DPP linking / offer redemption in production
  • Reviewed redemption data for two weeks after go live
  • Troubleshooted break / fix of links and offers
  • Providing Application Support for DPP platform
  • Developed custom AEM Reusable components, Widgets, Templates on top of JCR (Java Content Repository) and Apache Sling (A REST based web development framework on top of JCR), CRX (Adobe commercial JCR Implementation), and AEM (Adobe latest suite of WCM, DAM, and Social Collaboration applications).
  • Deployed Adobe development stack and interconnect development driven activities for business needs.
  • Developed a Webapp in Campaign for Preview which makes easily available for Business.
  • Worked on Adobe Campaign Direct Mails, Email and SMS push notifications also did a POC on how to setup Target, Analytics URL in Campaign email.
  • Experienced with huge volumes of data with million records of Data from External Source like Teradata/Hadoop. Writing SQL scripts in Campaign to make Data efficiency.
  • Involved in making API calls to Adobe Campaign from Dealer UI.
  • In general troubleshooting, debugging and developing the environment for integrating and validating Adobe tools for the business specific requirements.
  • Involved in code review for deployment tools.
  • Using Agile methodology and have experience in Creating and maintaining user stories/ tasks in rally to measure feature progression within PI commitment.
  • Acted as a liaison between experts and the client to ensure standards were met, while tracking all project requirements and maintaining appropriate documentation.
  • Served as a Best Practice Consultant and hands-on expert with Consumer Marketing automation and Coupon systems.
  • Advised on best practices with regard to Consumer Marketing automation capabilities, testing, and projected results.
  • Advised on best practices with regard to Consumer Marketing automation capabilities, testing, and projected results.

Our consultant possesses following TECHNICAL SKILLS:

  • Adobe Campaign, Analytics, Experience Manager, Adobe Marketing, Adobe Commerce, Java/ J2EE web technologies along with Adobe CQ5, Adobe Campaign and AEM 6.1, AEM 6.2, AEM 6.3, AEM 6.4, AEM 6.5.