VisionSoft is a leading service provider of sales, marketing and service capabilities to enable customer digitization. For many corporations, customer digitization is a way forward after spending millions of $ in the Supply Chain (SCM) space while trying to capture ROI from SCM and making it a compelling argument in the CFO office. Hence, the focus is shifted to customer facing processes: Sales Force effectiveness, Lead marketing, Omni-channeling, Customer Care, Pricing and Margin optimization, Rebates and Chargebacks, and Sales Compensation accuracy. Companies are looking at improving efficiencies and flexing themselves while leveraging customer digitization and Internet of Things (IoT) technologies.

As a part of customer digitization, increased focus is on Revenue Growth, Margins Scale up and Price optimization. Our team of consultants have led market research projects that deliver key consumer insights. They are in charge of special advanced analytics / optimization models to predict sales response to pricing and other marketing variables. We also led data mining projects and advanced analysis that reveal margin leakage along with Measure margin response to marketing/sales activities, promotions & pricing strategies. We Developed optimal pricing / marketing / profit strategies by preparing pricing analysis of both, internal info and external data (research insights provided by analytical tools such as Van Westendorp PSM, Price Elasticity, R2, regression, conjoint, cluster and factor analysis, value attribute positioning and others.

Picture: Customer Digitization – Defining Moment