Haneya Routing Optimization


Haneya routing platform relies on separate Spectrum and esri tools, leading to redundant licensing costs, manual workflows, and performance bottlenecks at scale. We propose a unified ArcGIS-centric pipeline, automated via Apache Airflow and backed by an enterprise Geodatabase, that consolidates address cleansing, postal-grade validation, geocoding, map maintenance, routing, and multi-vehicle optimization into one end-to-end solution.
By leveraging existing ArcGIS Server services, including Data Reviewer for rule-based address validation, Composite Locator for postal-grade geocoding, and GeoGig for version-controlled map updates, PCF can fully replace Spectrum’s address cleansing, standardization, and validation functions within the Esri ecosystem.
By subscribing to ArcGIS Data Reviewer, it can be configured with custom rules (rcs) to detect formatting issues, missing components, and delivery point inconsistencies, closely replicating DPV-equivalent checks. The Composite Locator supports both U.S. (CASS-ready) and Canadian (SERP-compliant) formats when paired with licensed datasets, enabling precise geocoding and match scoring. Combined with ArcGIS’s routing and VRP capabilities, this Esri-only pipeline can process current volume of 250,000 to 300,000 subscriber addresses per day and can scale beyond 300,000 subscriber addresses per day in the future. This solution also generates optimized delivery routes for up to 250,000 stops, and maintain 99.9% availability, all while eliminating the need for Spectrum licensing. This solution not only delivers immediate cost savings, but also improves data integrity, ensures compliance with USPS and Canada Post standards, and enables full exception handling through a React-based operational dashboard.
We recommend moving forward with a three-phase rollout: (1) audit inventory of licenses and procure Canada Post reference data, (2) build and test the Airflow-driven GP service pipeline, and (3) onboard operations with training and hypercare support. This approach will give PCF a scalable, automated routing platform that lowers costs, increases productivity, and positions the business for future growth.
Business Benefits:
  • Cost Reduction: Eliminates redundant Spectrum licensing and desktop workflows by centralizing all geospatial processes within ArcGIS. We propose saving a minimum of $250,000 by eliminating Spectrum over a 5-year period based on number of subscribers’ addresses validation using Spectrum.
  • Efficiency & Accuracy: Automates current manual pipeline, enforces CASS/SERP compliance certifications for U.S. and Canadian addresses, and delivers rooftop-level geocoding where data permits. Decrease man hours spent on pipeline maintenance up to 40%.
  • Risk Mitigation: Ensures postal-grade validation, maintains an authoritative, versioned map repository, and provides full audit trails for compliance and governance. As a result, up to 90% penalties can be eliminated.
  • Agility & Control: Modular components with clear APIs allow future enhancements (e.g., hybrid geocoding, advanced clustering) with minimal disruption and highly scalable for future growth.

 

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